https://www.forbes.com/sites/parmyolson/2018/01/11/amazon-is-beating-google-in-the-smart-home-battle-for-now/#cae420d3f99b
Since 2014, the Amazon Alexa has been leading the move to make our homes "smarter." When it started, it was one product doing a limited amount of things. Now it's one product embedded into thousands of other products, doing a countless amount of things. You can connect almost all of your appliances to Alexa, and you now have the ability to tell her to flush your toilet for you, something the new Google Home cannot.
You can only find Google Assistant on around 1,500 products, but the Google Assistant is proven to be smarter. But because it is advertised much less than Alexa, because of the lack of products that can be used with it, Alexa is being purchased more. Amazon has began a new marketing approach by putting stickers on gadget's they're selling that say "Just ask Amazon Alexa." We aren't seeing that from Google.
One thing we know that google is dominating in, is the way they use technology outside of the Home systems. Google Home can easily know more about us than the Amazon Alexa can. Google is already in our phones using our personal in formation everyday. Name, address, phone number, calendars, and much more. Google also needs to watch out for Apple as well in the future, supposedly the Home Pod is supposed to be dropping soon from Apple, another company in our back pocket.
Amazon's value proposition focuses on three things: convenience, speed, and choice. They want their products to be as convenient for you as possible. Being able to go online and buy things with just a few clicks, and being able to talk to your devices. They want their services to be fast, and that shows with their Prime free 2-day shipping. Convenience is all of that wrapped together. Google's value proposition isn't as clear. Smart, and fast is what they're about. Smartest and fastest search engine, and hopefully smartest and fastest Smart Home device.
All in all, a big reason people make the decisions on what device to buy is how they're marketed. If they're seeing "Just ask Amazon Alexa" stickers all over, it's going to influence them to buy one. If they're only seeing a Snapchat ad for the Google Home (which is the only ad I saw before I purchased one) it's probably going to get tapped over. Google really needs to step up the marketing on the Home and do something that will grab people's attention. I haven't seen ads for it anywhere but Snapchat, and compared to Alexa that's a small amount of airtime.
After reading this article, I learned how important advertising products really is. How are people going to be encouraged to buy the product if they never see it? The more we see something advertised, the more we're going to buy. Truthfully, I have an Amazon Alexa, and a Google Home in my house and I use the Home much more than Alexa. The problem is that no one's seeing how good the Home can be, we're just seeing what the Alexa can do.
Relevant Link:
https://newatlas.com/amazon-echo-google-home-apple-homepod/52620/
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